Reverse Mortgage Marketing

With the growing popularity and number of people taking out reverse home mortgages on the rise, marketing strategies are becoming more uninhibited. With more companies using tricky and ill-intended marketing tactics, some older homeowners may find themselves unable judge the credibility of a lender or company by its advertisements.
Many companies have started using [...]

California Senate Bill 1609 and Reverse Mortgage

In June 2006, Governor Arnold Schwarzenegger signed California Senate Bill 1609. By doing so, he added another layer of protection against financial abuse of elders. The signing ceremony was held at Palo Alto’s Avenidas, a 35 year-strong non-profit agency serving seniors and their families/caregivers.

California Senate Bill 1609, authored by California Senator Joe Simitian, and coauthored [...]

Arm Yourself With Information to Prevent Being Taken In By A Reverse Mortgage Scam

New legislation has been put in place just to help prevent seniors from being taken in by scammers in the reverse mortgage industry. If you or a member of your family is considering a reverse mortgage, read the tips below to help protect yourself from unscrupulous lenders.
Con artists prey on those that are too [...]